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Who we are

Banking you deserve

    • The money wellness revolution is here


      At first direct, we’ve spent 30 years committing to our customers wellbeing. Always have, always will. We put humanity at the heart of everything we do – because we understand that when someone’s got your back, it makes it possible to be confident in the decisions you make about your money.

      At first direct, we’ve spent 30 years committing to our customers wellbeing. Always have, always will. We put humanity at the heart of everything we do – because we understand that when someone’s got your back, it makes it possible to be confident in the decisions you make about your money.

    • We’re always here for you. Always


      Money. It's emotional. So, it seems only right that when you want to talk to us about your financial wellbeing, you speak directly to a fellow human. Whether you give us a ring or get in touch online, we're always here, 24 hours a day. 7 days a week.  We have never closed, not even for a minute, so you can be sure that there's always someone here to listen and support you.

      Money. It's emotional. So, it seems only right that when you want to talk to us about your financial wellbeing, you speak directly to a fellow human. Whether you give us a ring or get in touch online, we're always here, 24 hours a day. 7 days a week.  We have never closed, not even for a minute, so you can be sure that there's always someone here to listen and support you.

    • Leading by example


      Money really matters. It’s important to you. And it’s always been important to us. From day one we disrupted what banking looked like, bringing you a revolutionary branchless bank experience so you could bank from home anytime you wanted, 24 hours a day. We have continued to innovate ever since. In 2020, our aim is to challenge how people feel about their finances and show why having a bank that puts its customers and their wellbeing at the heart of everything it does can make a positive change to the nation's attitudes and beliefs around money.

      Money really matters. It’s important to you. And it’s always been important to us. From day one we disrupted what banking looked like, bringing you a revolutionary branchless bank experience so you could bank from home anytime you wanted, 24 hours a day. We have continued to innovate ever since. In 2020, our aim is to challenge how people feel about their finances and show why having a bank that puts its customers and their wellbeing at the heart of everything it does can make a positive change to the nation's attitudes and beliefs around money.

    • Money wellness


      Every day for 30 years, we've been on hand for our customers, and in return, they’ve shared their love for us. Thanks to their nominations, we’ve won more awards for our services than any other UK bank and is why Moneywise named us the UK's most trusted bank. In 2019, we’ve been named No.1 for customer experience by Kantar and No.1 for customer satisfaction by Which? And we’re once again topping the CMA charts for overall service quality.

      Every day for 30 years, we've been on hand for our customers, and in return, they’ve shared their love for us. Thanks to their nominations, we’ve won more awards for our services than any other UK bank and is why Moneywise named us the UK's most trusted bank. In 2019, we’ve been named No.1 for customer experience by Kantar and No.1 for customer satisfaction by Which? And we’re once again topping the CMA charts for overall service quality.

    • How can we help you?


      Current account, savings, cards, mortgages, loans, insurance... We offer the things that most banks offer. We just try to offer them a different way. We're constantly reviewing our products and looking for ways to fully and flexibly support our customer's lives.

      Current account, savings, cards, mortgages, loans, insurance... We offer the things that most banks offer. We just try to offer them a different way. We're constantly reviewing our products and looking for ways to fully and flexibly support our customer's lives.

    Your home may be repossessed if you do not keep up repayments on your mortgage.