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A great northern alliance: first direct and Northern Ballet

 

What could a bank and a ballet company possibly have in common? As it turns out, quite a lot.

Innovation, passion and commitment are just three values first direct and Northern Ballet share, which is why we feel our partnership is a match made in heaven:

 

  • A class act


    We've been a proud sponsor of Northern Ballet since 2010, and over the years, hundreds of our customers and their families have been spellbound by their incredible live shows and exclusive events.

    Considered trailblazers in the world of ballet, not only do its elaborate stage shows feature word-class performers, but also stunning visuals; our sponsorship is one factor in helping Northern Ballet acquire the very best talent from the lighting technicians to the set designers, as well as the dancers.

    Photo of young ballet dancers
    Photo of young ballet dancers

    We've been a proud sponsor of Northern Ballet since 2010, and over the years, hundreds of our customers and their families have been spellbound by their incredible live shows and exclusive events.

    Considered trailblazers in the world of ballet, not only do its elaborate stage shows feature word-class performers, but also stunning visuals; our sponsorship is one factor in helping Northern Ballet acquire the very best talent from the lighting technicians to the set designers, as well as the dancers.

  • From stage to screen


    This year, to mark Northern Ballets 50th Anniversary year, we're supporting them as they make their big screen debut in cinemas. We're delighted to be supporting Northern Ballet in this ground-breaking new venture that will help reach more people and change more lives through dance than ever before.


    first direct is the bank that does things differently. Supporting Northern Ballet as it makes its first move into cinema represents an exciting evolution for our already bold and pioneering partnership.”

    Joe Gordon, first direct

    This year, to mark Northern Ballets 50th Anniversary year, we're supporting them as they make their big screen debut in cinemas. We're delighted to be supporting Northern Ballet in this ground-breaking new venture that will help reach more people and change more lives through dance than ever before.


    first direct is the bank that does things differently. Supporting Northern Ballet as it makes its first move into cinema represents an exciting evolution for our already bold and pioneering partnership.”

    Joe Gordon, first direct

  • Schools join in


    Northern Ballet dedicates lots of its time to uncovering fresh talent, and has nurtured young dancers from a range of backgrounds.

    Its START programme engages over 800 children annually from 24 different schools across Yorkshire, opening their eyes to the theatre and bringing them to workshops and performances.

    The children from St. Anthony's School in Leeds were treated to a sneak-preview performance of Elves & the Shoemaker. Here's what they had to say:

    Northern Ballet dedicates lots of its time to uncovering fresh talent, and has nurtured young dancers from a range of backgrounds.

    Its START programme engages over 800 children annually from 24 different schools across Yorkshire, opening their eyes to the theatre and bringing them to workshops and performances.

    The children from St. Anthony's School in Leeds were treated to a sneak-preview performance of Elves & the Shoemaker. Here's what they had to say:

"When I go back to school, my friends will say, 'Was it rubbish?' And I'll say, 'No, it was great!' Before I thought it was for posh people and for girls; it changed my opinion by a million miles. I'd recommend it to everyone."

"It was better because they didn't talk."

"11 out of 10."

"I loved the background scenes - better than a pantomime."

"People think ballet's quite posh because the people in it are quite posh."