In January 2020, first direct launched their inaugural Money Wellness Index, a baseline from which to measure changes in the nation’s relationship with money. Eight months on, we are dealing with the aftermath of the first wave of the coronavirus pandemic, and seven weeks of lockdown in the UK.
At first direct, we were keen to investigate the impact this period has had on our financial wellbeing and feed this into the steps we are taking to inspire positive change and help get the country feeling more ‘money well’.
A unique time
As such, we fast-tracked our next iteration of the Money Wellness Index so we could examine how the UK population is really feeling about their money as we emerge from lockdown. We worked with YouGov to interview over 4,000 adults from across the UK. This research resulted in the creation of our second Money Wellness Index, which we are using to inform how we can help to deliver money wellness for our customers.