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Joe Gordon

Head of first direct

With a degree in business management under his belt Joe was taken on in a graduate programme by Sainsbury's. Starting on the shop floor, his first role was on the grocery section stacking the carrots. After working his way through various management roles here, he moved over to BT on a fast-track management program. These roles helped shape his passion for customer service through positive relationships. From BT he joined HSBC where he became Head of UK Contact Centres, before he came to first direct and took on the leadership role. Whether it's carrots or current accounts, customer service and staff satisfaction are at the heart of Joe's approach. To him, the equation is clear: investing in your people means happy customers, and happy customers make for great business outcomes.

Joe strongly believes the future is in customer-first technology and personalised banking. He's excited about remaining dedicated to first direct's customer-centric approach by embracing innovation. His plans include using technology to make banking seamless and perfecting processes to fit seamlessly around customers' needs.

Out of the office, Joe keeps things simple so he can achieve great heights - literally. He's jumped out of a plane, tried white water rafting, and conquered several mountains around the world. He believes in 'healthy body, healthy mind' and enjoys experiencing new cultures with his wife.

Next step? Kilimanjaro.

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