Proud to be part of Pride
We were ever so proud to be sponsors of this year's Leeds Pride. We're all about people of all shapes and sizes, and Pride showed this off better than anywhere else. There was colour, music, singing, dancing and mesmerising hairstyles all thrown together to create a sensational party atmosphere. We loved every second of it.
Throughout the weekend we encouraged people to bank in black and white, #LiveInFullColour, with the two days dedicated to fun, love and equality. We swapped our classic black and white design for something a bit more extravagant, with our team throwing paint balloons all over our parade float.
We also had lanyards, whistles, sticks of branded rock and a vibrant recruitment campaign to collect any festivalgoers who fancied bringing their colour to us.
The weekend was wrapped up with the sensational parade, where our float was adorned with dancers, a DJ and a massive sound system. Boom boom, shake the room. We were followed by a 10-meter balloon rainbow and a great dance party made up of all our staff.
The whole thing was a huge success and we can't express enough how delighted we were to be able to help make it possible. We love Leeds, fun and people, and this was a great chance to celebrate everything that makes life that little bit more wonderful.