We are very proud to be the naming sponsor for the new first direct arena.
The 13,500 seat venue has the UK's first purpose built fan-shape arena design. The contemporary and innovative layout means that no seat is more than 68 meters from the stage.
The first direct arena was launched on 24 July 2013 with a special pre-launch concert by Bruce Springsteen and is now attracting some of the biggest names in the entertainment industry.
Why is first direct sponsoring the Arena?
first direct has always been proud to call Leeds its home. The new arena is one of the most exciting developments Leeds has seen for many years and we are proud to put our name to it, showing our support of the city, the community and the region as a whole.
This is our first big sponsorship and it allows us to get the first direct brand known to the thousands of entertainment, music, sports and comedy fans who attend its many gigs and events.
What will this mean for first direct customers?
We know music and entertainment is enjoyed by our customers and there will be exclusive benefits for you our customers at the new first direct arena. The first direct express entrance provides you preferential access to the arena. We also run regular competitions and prize draws to win tickets, where we'll extend the entertainment for you and your friends.
To find out more visit firstdirectarena.com, 'like' first direct arena on Facebook or follow @fdarena on Twitter.
Calling the people of Leeds. Do you dream of a career in interior design? Well now's your chance to make that dream a reality by entering our first direct bar redesign competition!
We're after a full makeover of our first direct bar at the first direct arena. Could you be the person to do it? You'd get the glory of winning and a great prize. Good stuff all round!
We'd like your ideas to be around the theme of 'unexpected Leeds'. It's where we started and it's helped us become who we are today, which is a bank that's a little bit different, a bit unexpected. What does that mean? Well, that's up to you to decide.
You can find out how to enter as well as everything else you need to know at firstdirect.tumblr.com. The closing date is 9th July so get busy.
Two weeks paid work experience - help a team of professionals turn your vision into reality.
Two sets of four VIP tickets - take yourself and three friends to any 2 gigs of your choice at the first direct arena*
*tickets subject to availability. Terms and conditions apply
If interior design isn't your thing, you can still get involved. We'd love you to help inspire our wannabe interior designers by contributing to our unexpected Leeds moodboard. We've scoured the city for images that we think demonstrate 'unexpected Leeds', but its your city too, so we'd love you to add your own images. You can submit your photos at firstdirect.tumblr.com.
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