We are a very fussy bunch when it comes to the first direct name, so we'd only sponsor something that is pretty special. Which is exactly what the first direct arena, in Leeds, happens to be. With its audience-friendly layout and brilliant acoustics, it is without doubt one of the best venues in the UK. It was even named Best New Venue in the World at the Stadium Business Awards in London.
Interested in getting news and updates from the first direct arena? Sign up for their newsletter and you'll also get the chance to buy tickets early, for some gigs, before they go on general release.
As a first direct customer, you can get access to a number of great first direct arena benefits.
So get out there and enjoy it. It's all for you
To find out more about the arena, visit firstdirectarena.com, Like the first direct arena on Facebook or follow @fdarena on Twitter.
We launched the new-look fd bar in the arena in October. Designed by competition winner, Kyle Minnock, it's all looking rather splendid. Hop over next time you're there and see for yourself.
Call us on 03 456 100 100 and we'll check we've got all your details right and you've opted in to receive communications. Then sit back and wait for the good times to roll in via email.
* All benefits subject to availability and may be withdrawn at any time without notice. Terms and conditions apply.
You must be a first direct customer to take advantage of these benefits.
Your eligible deposits with HSBC Bank plc are protected up to a total of £85,000 by the Financial Services Compensation Scheme, the UK's deposit protection scheme. This limit is applied to the total of any deposits you have with HSBC Bank plc and first direct.
Any total deposits you hold above the £85,000 limit between HSBC and first direct are not covered.
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